How Does Finnrick Decide to Publish Results?

The core principle: sample provenance 

Publishing a test result is not just a matter of completing the analysis. For Finnrick's data to be meaningful, the results on our site must accurately represent the products that vendors actually sell. That requires confidence in where a sample came from: who acquired it, and whether it is genuinely representative of that vendor's product.

When that confidence cannot be established, we still share results with the person who requested them, but we do not publish those results on the site. About a third of the tests Finnrick has completed fall into this category.

Which tests are published automatically

Finnrick-purchased samples are published as soon as results are available. When we acquire a product directly from a vendor — either openly or through mystery shopping — we can vouch for the sample ourselves, so no additional verification is required.

Vendor submissions through Launch with Finnrick are also published directly. Vendors in our Launch program may submit up to two samples per product. Because these submissions represent a formal vendor commitment, they are treated as verified at receipt.

Public submissions with sufficient corroboration are published when we have independent grounds for confidence: Finnrick-purchased or vendor-submitted samples for the same product to compare against, or enough independent public submissions to establish a consistent picture.

When unpublished results become published

If a product later meets the conditions required for a listing, through additional verified tests or through a vendor's use of the Launch with Finnrick program, for example, previously unpublished results for that product will be retroactively included in the published record.

Publication timing

Even for tests that qualify for publication, we maintain a short delay between notifying the requester and making results public. Results are released as part of our weekly update on Fridays.